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The main reason was that, in 2009,  there was no alternative to formula discharge bags. So, Cottonwood Kids created the first one.

 

The Healthy Baby Bag launched in July of 2009 with an enthusiastic response nationwide from lactation consultants and maternity healthcare professionals. Since then, millions of Healthy Baby Bags have shipped to over 900 healthcare facilities in all 50 states and products have expanded to include Safe Sleep, custom branded discharge bags, and complete maternity take home programs designed uniquely for single hospitals with as few as 100 births a year to multiple hospital systems of any size.​​